All prices in USD
  • Avg. revenue /month
    $2,226
  • Avg. sessions /month1,265
  • Avg. profit /month
    $2,225
  • Inventory value
    $10,000

Business Story

Why this business was started

We started this business because we were new mums and couldn't find any cool childrens decor anywhere! We wanted to decorate fun, fresh and colourful spaces and soon realised there was no business that catered for this. We've had over 5000 sales so clearly people agree with us!

The reason of selling this business

We are just too busy! We have young children and we know how much the business can grow with someone that has some more time! The business can be run as a hobby or a full time job. We soon realised that the company can grow significantly.

What's involved in running this business

We can provide all suppliers and contacts we use which saves you trying to identify quality suppliers. Our business can be moulded to the new owner- you can reduce the effort by just drop shipping to customers directly (which just involves a spreadsheet and order form!) or you can create you own products. We have our products in some retail stores in Australia - we can coach you through this or you can sell the stock directly on the website.

This business was founded: over 6 years ago
Time to run this business: approximately 10 hours per week

Description

General description

Winston and Grace was started 7 years ago by two new mums who couldn't find any fresh kids decor items on the market. We started as a new hobby and quickly moved into a full time decor business. We specialise in felt ball rugs and all of our products are ethically handmade. We have a mix of drop ship items and custom made so our business is easily adaptable for the crafty and not so crafty! We sell through our website and our Etsy store and have customers all over the world! The business can also be run from anywhere in the world!

Why should someone buy this store?

By looking at both our sales history and website, you can instantly see the appeal and endless possibilities for this business to grow. The more time and effort that is put has a direct link to profit and sales. We've had over 5000 sales in 7 years and a strong sales history on both Etsy and our website.

How can the future owner improve the business?

The store would benefit from someone putting more time into social media and marketing. This is the area we could improve on but lack time. We are luck to have a strong presence in the interior decorating and childrens space.

What work have you put into the store?

A lot! We started the business from scratch so built a website, client base, quality suppliers and have a strong social media presence. We've done all the hard work so someone can now take over and grow the store further.

Traffic and Performance

  • Avg. revenue /month
    $2,226
    Verified
  • Avg. sessions /month1,265Verified
  • Avg. profit /month
    $2,225
  • Inventory value
    $10,000
  • Profit Margin50%
  • Avg. sales /month50
Other details about profit: We have a strong Etsy presences and that equates to a large portion of our sales despite being on there for less time. Our Etsy sales equate to Shopify so the above profit figure can be doubled to approx $4000 a month. Our sales are particularly strong over from Sept- Feb over the Christmas period.
Last 6 years revenue
  • $169,168
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Last 6 years traffic
  • 96,195Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller

    Expenses

    • Shopify plan
      $79
      /month
    • Inventory warehouse
      $1
      /month
    • Domain
      $200
      /year

    Sale Includes

    • Physical inventory

    • Logo and branding assets

      Logos and branding can be sent via Dropbox
    • Personal support after sale

      We will provide one month of after sale support (email, phone calls, website help)
    • Domain

    • Product photos

      Products photos will become owned by the new owner. These images can be shared Dropbox or taken directly from our social media channels.
    • Social media

      Total followers20,000subscribers
    • Suppliers

      All relationships will be documented and sent to new owners.
    • Mailing List

      Not Included

    Seller‘s Advice

    How to grow this business

    Our business is constantly growing - that's part of our problem. We now cant keep up with the sales and know a new owner would considerably grow Winston and Grace. We have 18,000 Insta followers and thousands who follow us on FB, Pinterest and Etsy. We have 7 years of sales history and tracking!

    Skills to have

    A new owner can really shape the business to their own skillset. We drop ship some items directly (rugs are handmade in Nepal - while we are in Australia), we import some products from the UK and also make some items ourselves. Someone with a love of social media would see huge returns!

    Share

    WG
    Winston G.Current store owner
    Winston and Grace was started 7 years ago by two new mums who couldn't find any fresh kids decor items on the market. We started as a new hobby and quickly moved into a full time decor business. We specialise in felt ball rugs and all of our products are ethically handmade. We have a mix of drop ship items and custom made so our business is easily adaptable for the crafty and not so crafty! We sell through our website and our Etsy store and have customers all over the world! The business can also be run from anywhere in the world!

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