All prices in USD
  • Avg. revenue /month
  • Avg. sessions /month258
  • Avg. profit /month
  • Inventory value

Business Story

Why this business was started

As a fun hobby. I put in a lot of work when I started it and I reaped the rewards by earning close to 20k in my second year.

The reason of selling this business

I am unable to provide the time required to successfully market this target audience.

What's involved in running this business

Ordering from suppliers, researching the newest hot baby items, running ad campaigns, photography, social media marketing, fulfilling orders, engaging genuinely on social media.

This business was founded: over 6 years ago
Time to run this business: approximately 20 hours per week


General description

Soft Assets only:

Professionally designed website, including all entered product, SEO, pricing modules, product copywrite.

Client database (over 1000 people that have subscribed to the Wisemom email list)

Domain (CAD)

Email Address [REDACTED] (the first part of the email address is changeable).

Company name & transfer of registration.

Professionally designed Logo and branding assets

Hundreds of professionally taken and edited product photographs for website (if not thousands).

Social Media professionally photographed and edited product photographs, videos, gifs etc.

All Social Media platforms with close to 2000 followers total. (Facebook & Instagram)

Social Media Marketing tips and personalized list with hundreds of brand specific hashtags

Business cards, product labels.

Contact information for suppliers of future product purchases.

Professionally designed and created booth essentials made by Display Dynamics Ltd.

*I sold off the majority of the inventory in the last month by holding a 50% off sale and was still able to earn $1500 in one month. There is still a small amount of inventory available, and that would be included.

**Shopify valuation is underestimated due to inaccurate reflection of sales.

Why should someone buy this store?

Great store for a stay at home mom, or someone looking for some extra income.

How can the future owner improve the business?

If someone is willing to start marketing on social media on a regular basis, you will sell products.

What work have you put into the store?

Everything. Amazing website. Professional logo design and assets. Hundreds of quality edited product photos. Good Starter established social media platforms with approximately 2000 followers.

Traffic and Performance

  • Avg. revenue /month
  • Avg. sessions /month258Verified
  • Avg. profit /month
  • Inventory value
  • Profit Margin24%
  • Avg. sales /month34
Other details about profit: This store has been stagnant for some time. The website was overhauled in 2021, along with branding of the products. The store owner become critically ill and was not able to continue with the new launch of the store. PLEASE SEE SCREENSHOTS FOR THE LAST 6 WEEKS SALES, WHICH ARE 5K. I cant update the information Shopify has included for sales etc.
Total revenue
  • $16,501
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 19,875Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller


    • Shopify plan
    • Inventory warehouse
    • Domain

    Sale Includes

    • Physical inventory

    • Logo and branding assets

      All assets, including logo, branding and photographs will be transferred via Dropbox.
    • Personal support after sale

      Not Included
    • Domain

    • Product photos

      If you are able to handle it via Dropbox, we can do it that way. Or any other way that works best for you.
    • Social media

      Total followers2,275subscribers
    • Suppliers

      Specific suppliers with spreadsheets on cost of product/shipping/duty fees/etc. All products have the exact price cost vs the sale price.
    • Mailing List


    Seller‘s Advice

    How to grow this business

    Selling to new moms is not difficult. To succeed, you need to be a strong social media player who is willing to post to Instagram regularly. If you know how to take good photos and make fun videos, this is the store for you.

    Skills to have

    Social Media Marketing Photography & Editing Able to make easy videos for social media. Willingness to engage with your audience.


    Wise M.Current store owner
    Baby Merchandise Store. Could also be reformatted as a clothing store. Able to handle many different products and variables.


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