Time to run this business: approximately 12 hours per week
General descriptionWomental originates from the idea that women are a bit crazy (in a good way of course!) - We are a bit mental, spontaneous and buy emotionally. We are statistically the largest majority of online shoppers. Our product selection are based on best-sellers over a variety of categories and any product or category can be made a best seller. We have 2 similar stores - both will be for sale as an option but the .com store is for sale at the current price as the .The other store is not dropshipping but includes logistics and warehousing locally (in South Africa - PS we don't have Amazon so there’s A LOT of opportunity). Should this store be considered there will be stock included in the additional set price. Most focus and time spent has been on the local store to see which products are successful and what is the best way to market them, and according to what sold the best we crafted over a period of time. The website has seen many facelifts and we have spent a lot of time in getting the store rock and roll ready. Included is the booster theme that is optimised for conversions. Not a lot has been spent on Advertising but the potential is ENORMOUS, as we’ve seen with our local store. I am selling this business, together with 2 other online stores as I need to focus on completing my degree.
Why should someone buy this store?This store has undergone many facelifts to ensure that it is not just another dropshipping store. One of the big focusses was to edit all the product images (and we have PLENTY) to remove all supplier names, and to make the names SEO friendly. Still needs a bit of work though but we've come a long way. I believe that due to the fact that this store is diversified in it's product offering, you are able to choose a winning product, create a video etc and market that product + there's a lot of cross sell. We have also attempted to choose our products in a way that we maximize the amount of products bought at any one supplier - meaning that a customer can buy many products and have them all shipped together.
How can the future owner improve the business?The future owner just needs to choose a product/category focus and run with Facebook ads, and reach out to Instagram influencers. These product hungry guys will great content for you (never mind the reach they can provide) which you can use across social platforms.
What work have you put into the store?Many many hours of testing, editing, re-theming and re-skinning. I have recently spent about 12 hours per week for the last 2 weeks to get the shop in top notch shape.
Lara T.Running this business for over 1 year
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