All prices in USD

Wrist Walk - Keep Your Dog Safe
  • Avg. revenue /month
  • Avg. sessions /month547
  • Avg. profit /month
  • Inventory value

Business Story

Why this business was started

Wrist Walk was invented by Dale McRae as a result of a near-death experience of her friend's purebred Basset Hound, Gracie, who yanked the leash out of her hand an bolted towards a busy street. This little scare inspired Dale to come up with a safer way for my friend to take Gracie for walks. She invented a safety device that's called Wrist Walk – Keep Your Dog Safe. In her quest to create Wrist Walk, she showed her initial prototype to dog friends, listened to their comments and suggestions, bought a sewing machine, took lessons to learn how to sew, made adjustments and improvements to its design and searched out a quality supplier of materials.

The reason of selling this business

Unfortunately, Dale McRae, the sole proprietor of Wrist Walk – Keep Your Dog Safe suddenly passed away.
My name is Rosemary Smith and I am serving as the Executor of the Estate of Dale McRae.
To keep her legacy alive, I am seeking a like-minded entrepreneur to purchase Wrist Walk – Keep Your Dog Safe.

What's involved in running this business

Sewing Wrist Walk products including Wrist Walk Original, Wrist Walk Retractable and Wrist Walk Leash. Creating and running Facebook ad campaigns. Fulfilling Shopify orders. Ordering materials to sew Wrist Walk products, packaging and shipping supplies Taking orders to Canada Post on a daily basis. Maintaining an inventory of Wrist Walk products to ensure day of order shipping. Emailing a personalized note to customer regarding shipment of order (this is in addition to Shopify email). Following up with customer enquiries, delivery of order and any other requests made by the customer.

This business was founded: over 3 years ago
Time to run this business: approximately 20 hours per week

Traffic and Performance

  • Avg. revenue /month
  • Avg. sessions /month547Verified
  • Avg. profit /month
  • Inventory value
  • Profit Margin50%
  • Avg. sales /month20
Other details about profit: The profit margin reflected is that materials used to manufacture Wrist Walk are of the highest quality to ensure safety standards of all products are met. Due to Covid, all outdoor pet shows were cancelled in 2020 and possibly 2021. This is another source of income that will generate sales in the future.
Total revenue
  • $14,532
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 22,464Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller


    • Shopify plan
    • Inventory warehouse
    • Domain
    • Daily Facebook ads
    • High-speed Internet, Packaging and Printing Materials, Office Supplies, Shipping, Brokerage /Vat fees,

    Sale Includes

    • Physical inventory

    • Logo and branding assets

      Wrist Walk logo, photos, artwork for ads, packaging, etc. will be transferred electronically in jpeg and pdf files. Outdoor Wrist Walk vinyl signage for trade and dog shows will be delivered or picked up by buyer. Imprinted apparel including embroidered shirts, outerwear, hats will be delivered or picked up by buyer.
    • Personal support after sale

      Training the buyer to learn how to sew Wrist Walk products. Instruction on how to create and post Facebook ads. List of suppliers. Training will be provided until October 1, 2021. Processing and shipping orders. All current orders will be processed and any issues regarding a customer order will be resolved/reimbursed, i.e. chargeback and refunds.
    • Domain

    • Product photos

      Product photos will be transferred electronically in jpeg and pdf files.
    • Social media

      Total followers32,500subscribers
    • Suppliers

      Buyer will be provided with a list of suppliers for all materials required to produce and ship Wrist Walk. The suppliers have provided materials for the business since the launch of the company. Shipments are received promptly and are of the highest quality.
    • Mailing List


    Seller‘s Advice

    How to grow this business

    eCommerce is the long-term, on-line selling and primary revenue source that will sustain Wrist Walk – Keep Your Dog Safe for years to come. Wrist Walk is a unique, niche-related pet safety device that will continue to target this segment of social media marketing.
    Ongoing research and customer comments indicate there is no other product on the market that offers a competitive edge over Wrist Walk. In 2020, the global dog population is estimated to be 900 million with digital pet product sales worldwide reaching $77 billion. This continuing upward trend bodes well for the future growth of Wrist Walk – Keep Your Dog Safe.

    Skills to have

    Sewing Wrist Walk The skill level to machine-make Wrist Walk products is ideally suited to an individual who can sew. The assembly and sewing of Wrist Walk products is not an overly complicated or difficult skill to learn. Equipment and tools required are an industrial table top sewing machine, high quality scissors, ruler/measuring tape and good lighting. Social Media The skill level to market Wrist Walk – Keep Your Dog Safe is ideally suited to someone who is creative, understands the concept of marketing on-line and a good knowledge of social media platforms (Facebook, Facebook ads, Instagram, Twitter).

    Dale M.Current store owner
    Dale McRae's passion for the safety and well-being of dogs inspired her to invent and manufacture Wrist Walk – Keep Your Dog Safe, a safety wristband device giving dog walkers peace of mind knowing that their beloved pet is close to them at all times. Dale has worked in the manufacturing sector for over forty years, in the plastic, food and auto industries. Her experiences encompass packaging, machine operation, quality control and management in major companies including Frito Lay and Toyota Boshoku.


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