- Avg. revenue /month$354
- Avg. sessions /month547
- Avg. profit /month$350
- Inventory value$4,500
Why this business was started
Wrist Walk was invented by Dale McRae as a result of a near-death experience of her friend's purebred Basset Hound, Gracie, who yanked the leash out of her hand an bolted towards a busy street. This little scare inspired Dale to come up with a safer way for my friend to take Gracie for walks. She invented a safety device that's called Wrist Walk – Keep Your Dog Safe. In her quest to create Wrist Walk, she showed her initial prototype to dog friends, listened to their comments and suggestions, bought a sewing machine, took lessons to learn how to sew, made adjustments and improvements to its design and searched out a quality supplier of materials.
The reason of selling this business
Unfortunately, Dale McRae, the sole proprietor of Wrist Walk – Keep Your Dog Safe suddenly passed away.
My name is Rosemary Smith and I am serving as the Executor of the Estate of Dale McRae.
To keep her legacy alive, I am seeking a like-minded entrepreneur to purchase Wrist Walk – Keep Your Dog Safe.
What's involved in running this business
Sewing Wrist Walk products including Wrist Walk Original, Wrist Walk Retractable and Wrist Walk Leash. Creating and running Facebook ad campaigns. Fulfilling Shopify orders. Ordering materials to sew Wrist Walk products, packaging and shipping supplies Taking orders to Canada Post on a daily basis. Maintaining an inventory of Wrist Walk products to ensure day of order shipping. Emailing a personalized note to customer regarding shipment of order (this is in addition to Shopify email). Following up with customer enquiries, delivery of order and any other requests made by the customer.
Traffic and Performance
- Avg. revenue /month$354Verified
- Avg. sessions /month547Verified
- Avg. profit /month$350
- Inventory value$4,500
- Profit Margin50%
- Avg. sales /month20
- Shopify plan
- Inventory warehouse
- Daily Facebook ads
- High-speed Internet, Packaging and Printing Materials, Office Supplies, Shipping, Brokerage /Vat fees,
Logo and branding assetsWrist Walk logo, photos, artwork for ads, packaging, etc. will be transferred electronically in jpeg and pdf files. Outdoor Wrist Walk vinyl signage for trade and dog shows will be delivered or picked up by buyer. Imprinted apparel including embroidered shirts, outerwear, hats will be delivered or picked up by buyer.
Personal support after saleTraining the buyer to learn how to sew Wrist Walk products. Instruction on how to create and post Facebook ads. List of suppliers. Training will be provided until October 1, 2021. Processing and shipping orders. All current orders will be processed and any issues regarding a customer order will be resolved/reimbursed, i.e. chargeback and refunds.
Product photosProduct photos will be transferred electronically in jpeg and pdf files.
SuppliersBuyer will be provided with a list of suppliers for all materials required to produce and ship Wrist Walk. The suppliers have provided materials for the business since the launch of the company. Shipments are received promptly and are of the highest quality.
How to grow this business
eCommerce is the long-term, on-line selling and primary revenue source that will sustain Wrist Walk – Keep Your Dog Safe for years to come.
Wrist Walk is a unique, niche-related pet safety device that will continue to target this segment of social media marketing.
Ongoing research and customer comments indicate there is no other product on the market that offers a competitive edge over Wrist Walk. In 2020, the global dog population is estimated to be 900 million with digital pet product sales worldwide reaching $77 billion. This continuing upward trend bodes well for the future growth of Wrist Walk – Keep Your Dog Safe.
Skills to have
Sewing Wrist Walk The skill level to machine-make Wrist Walk products is ideally suited to an individual who can sew. The assembly and sewing of Wrist Walk products is not an overly complicated or difficult skill to learn. Equipment and tools required are an industrial table top sewing machine, high quality scissors, ruler/measuring tape and good lighting. Social Media The skill level to market Wrist Walk – Keep Your Dog Safe is ideally suited to someone who is creative, understands the concept of marketing on-line and a good knowledge of social media platforms (Facebook, Facebook ads, Instagram, Twitter).
Our features for a secure experience
- Verified revenue and traffic
- Secure messaging platform
- Escrow payment system
- Dedicated migration team
Why use Exchange?
Exchange is the largest and fastest-growing marketplace for Shopify e-commerce stores
Verified listing data
The revenue and traffic data that you see on each listing is pulled directly from its Shopify account. This means that the data has been verified. Exchange reviews and monitors listings for thorough and accurate information.
Secure messaging platform
You will be able to communicate with sellers via a secure messaging platform. After you log in and request information from a listing, sellers are notified and have the ability to respond. When you are ready, you can make an offer.
Encrypted payment capture
Exchange and Escrow.com have partnered together to provide you with safe transactions that have bank encryption, making sure that payment is securely captured. Escrow.com ensures that its users pass verification checks before transactions can proceed.
Take time to inspect the business
Once you submit payment to Escrow.com and the payment has been secured, the funds are held until you confirm that all assets received are as negotiated. You can use the inspection period to ask the seller any extra questions about the business.
Safe store transfer
When the transaction is finalized, the dedicated migration team at Exchange will begin the process of making you the new owner of the store. Buyers and sellers will be notified via an email from the Exchange team once store transfers have been completed.
Post-purchase 24/7 Shopify support
Once you log into your Shopify account for the first time and choose a subscription plan, Shopify Support Gurus are available 24/7 to help you with the settings of the store.