- Avg. revenue /month$732
- Avg. sessions /month378
- Avg. profit /month$398
- Inventory value$2,000
Why this business was started
I started the business in late 2019 after observing a gap in the marketplace for makers and professional carpenters, woodworkers, etc. When we think about a maker buying a $200 resin form, or a woodworker buying a $2,000 table saw, we know that the tools matter. And yet, there was nothing being innovated in the form of the gear these makers wore in their shops. The idea was to provide performance textiles (think Lululemon like) with a brand that crystallized the tribe of makers/professionals across the country. That brand is WRK | Performance Work Wear
The reason of selling this business
I have decided it is time to sell because I am the limiting factor in growth. The brand, in its first year (launch year), performed very well for a start up concept that nobody knew about. That first year was 2020, right when the COVID pandemic hit. First year sales between E-Commerce and private outfitting of general contractor crews was just about $20k. In 2021, my own personal woodworking business took off, and I haven't had the ability to market the brand to the tribe in a way that grows the brand. That said, 2021 has seen a little over $5k in sales, and we recently did a pre sale product to test the brand integrity, selling $1,300 over a 72 hour period pre sale. Again, I am the one who can't scale my own time into growing WRK Gear, although the brand is still able to place well. That is why it's time to sell.
What's involved in running this business
Running the business includes designing new products (if desired; will share the ideas I have but know that the brand evangelists share their ideas openly), working with the manufacturer (domestic, Charleston, SC), fulfilling order, and then marketing through social platforms. Please know that the only social platform we market through currently is Instagram.
Traffic and Performance
- Avg. revenue /month$732Verified
- Avg. sessions /month378Verified
- Avg. profit /month$398
- Inventory value$2,000
- Profit Margin44%
- Avg. sales /month25
- Shopify plan
- Inventory warehouse
- Email (google suite), shipping of orders (variable)
Logo and branding assetsAll logo work was done through a private and closed 99 Designs design competition, and is all digital. All files will be shared upon sale.
Personal support after saleAs the founder I believe in what the brand can become, while knowing that it will take time more than anything to scale up. Post sale, I would love to support the new owner with both quantitative tasks (how to use Shopify, etc.) for the first 30 days, and then qualitative coaching tasks (what the brand loyalists have asked for, what new products would be of interest, what products should be culled, and more than a hand off to our manufacturer to support new growth) for the first 90 days.
Product photosAll product photos are maintained, and will be transferred upon sale.
SuppliersWe maintain a single supplier relationship which has the ability to private and white label wholesale. Private label means they take their current apparel solutions and privately label them ours. White label means we can develop anything with them, from scratch. This relationship is a valuable one to the brand; they are vertically integrated into their own mills in El Salvador and Colombia, which helps us with supply chain challenges tremendously.
Our features for a secure experience
- Verified revenue and traffic
- Secure messaging platform
- Escrow payment system
- Dedicated migration team
Why use Exchange?
Exchange is the largest and fastest-growing marketplace for Shopify e-commerce stores
Verified listing data
The revenue and traffic data that you see on each listing is pulled directly from its Shopify account. This means that the data has been verified. Exchange reviews and monitors listings for thorough and accurate information.
Secure messaging platform
You will be able to communicate with sellers via a secure messaging platform. After you log in and request information from a listing, sellers are notified and have the ability to respond. When you are ready, you can make an offer.
Encrypted payment capture
Exchange and Escrow.com have partnered together to provide you with safe transactions that have bank encryption, making sure that payment is securely captured. Escrow.com ensures that its users pass verification checks before transactions can proceed.
Take time to inspect the business
Once you submit payment to Escrow.com and the payment has been secured, the funds are held until you confirm that all assets received are as negotiated. You can use the inspection period to ask the seller any extra questions about the business.
Safe store transfer
When the transaction is finalized, the dedicated migration team at Exchange will begin the process of making you the new owner of the store. Buyers and sellers will be notified via an email from the Exchange team once store transfers have been completed.
Post-purchase 24/7 Shopify support
Once you log into your Shopify account for the first time and choose a subscription plan, Shopify Support Gurus are available 24/7 to help you with the settings of the store.