All prices in USD
$529,000
  • Avg. revenue /month
    $69,140
  • Avg. sessions /month24,844
  • Avg. profit /month
    $8,000
  • Inventory value
    $5,000

Business Story

Why this business was started

I launched BoxThrone on Kickstarter in 2017 and raised over $1 million (including late pledges): [REDACTED]

I started it because there was clearly a gap in the market for storage systems designed for board games. Most people just shove their games on whatever shelves, but those don't meet the needs for people with a lot of board games (view the Kickstarter link above for details). I have always been into brand marketing and decided to give product design a shot. It took off and has given me the foundation for a bigger gaming-oriented company.

You can listen to more on my Shopify Insiders podcast: [REDACTED]

The reason of selling this business

I want to focus on actual board games, smaller accessories and other projects I am currently working on. I don't have time to maximize BoxThrone to the limits, and while it hums along nicely - someone with experience and passion for marketing could really take this brand to the next level. I also just didn't have time to build up the brand on social media or using email marketing - which was dumb because we have an engaged following and thousands of recurring customers. -Included in this sale is all my BoxThrone sites and domains: storemyboardgames.com, [REDACTED], [REDACTED], storemyboardgames.com.au, NOT JUST storemyboardgames.com. More details below. -Freight costs have risen over the past year - when freight costs return to normal levels your profit will be MUCH MUCH higher. Getting the product made locally or partially locally could also be a factor to consider in gaining additional profitability. In 2020, we had a profit of almost $200,000, and that was with about half the customer base of today and prices about 20% lower than they are now. Once freight prices return to normal this business will be very profitable (freight prices are dropping every month). - THE BIG BONUS is that you will also be receiving my v2 more efficiently design for the product which can be launched on Kickstarter or on the store at a wider profit margin.

What's involved in running this business

My routine is as follows: - Every 2-3 months reset the countdown timers on the websites - Run Facebook and Instagram ads - Every month update the shipping statuses on the website and send out an update email to customers - Tabulate pre-orders for the wave and send the totals to the factory - Upload US orders to Shipbob and the WRO labels for packages to be applied at the factory - Send UK/EU warehouse orders and get pre-printed shipping labels - Factory organizes freight, before it arrives upload the orders to Shipbob for processing - We have a customer service employee who will help with customer orders if they have issues What you can do extra that I haven't been doing: - Better email marketing - Post more often and engage more on social media - Reach out to influencers - Attend trade shows - Break into the retail furniture space

This business was founded: over 3 years ago
Time to run this business: approximately 8 hours per week

Traffic and Performance

  • Avg. revenue /month
    $69,140
    Verified
  • Avg. sessions /month24,844Verified
  • Avg. profit /month
    $8,000
  • Inventory value
    $5,000
  • Profit Margin20%
  • Avg. sales /month150
Other details about profit: As mentioned above, when freight prices were normal we were grossing almost $200,000/year in profit. So once freight prices return to normal you will be making serious profit. We were also lazy about our ads - they can definitely be optimized to be more efficient, as well as exploring organic marketing channels. You will be getting US/EU/UK/Canada/Australia stores. You will get my V2 designs. You will get free Kickstarter consultation if you wish to launch V2 on Kickstarter first. Storemyboardgames.com is the first google result for "board game shelves" - a lot of traffic is organic. You will be getting a 10,000+ recurring loyal customer base always looking to expand their systems.
Total revenue
  • $2,973,033
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 1,068,294Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller

    Expenses

    • Shopify plan
      $200
      /month
    • Inventory warehouse
      $600
      /month
    • Employees
      $1,500
      /month
    • Domain
      $60
      /year
    • Paid apps for stores
      $150
      /month
    • Facebook/Instagram/Pinterest
      $7,500
      /month

    Sale Includes

    • Physical inventory

    • Logo and branding assets

      You'll be getting all BoxThrone branding assets, the logo, photos, renders, copy, animations, GIFs, ad graphics, social media photos, and videos. You'll be getting a non-exclusive license to use the BoxKing character in your marketing as well (the BoxKing is a recurring character in my other brands, so as I build those up this will help your brand credibility and visibility as well).
    • Personal support after sale

      I will assist you for as long as it takes for you to feel comfortable with the current business model (if you're swapping 3PLs or manufacturers I will help you as much as I can). I'll show you the process, help you understand the branding/copywriting/facebook/pinterest ads etc. I will also give you my V2 product design for BoxThrone that can be used to relaunch the product with a wider profit margin. I will give you a free Kickstarter consultation on how to launch this as well.
    • Domain

    • Product photos

      Google drive - you'll receive all the product photos you see on the website and Kickstarter campaign.
    • Social media

      Total followers10,000subscribers
    • Suppliers

      I have a factory in China, the account manager is Canadian Taiwanese so there are no communication issues. I use IFB freight forwarders. I will introduce you to all these people.
    • Mailing List

      50,000subscribers

    Seller‘s Advice

    How to grow this business

    Honestly, this is a shockingly good deal for you and painful for me to sell after building it up for 5 years, but my focus is just too split right now and I need to focus on the gaming side of my business which is where my passion lies. This product has massive potential for the right buyer - a huge loyal, recurring customer base and dependable suppliers. How to grow this business: - redesign the product to be more cost-efficient (I will be providing this V2 design with the sale of the store) and RE-LAUNCH to huge fanfare. - we are currently doing bi-monthly pre-order campaigns in order to limit storage time in the warehouses. If you have a warehouse space in the US that you own or lease you would save yourself A LOT in logistics money by having fewer freight shipments. - I would strongly recommend launching the V2 on Kickstarter as well, the campaign for which I can help and advise with (likely to do at least $500k in pledges) - We have a LOYAL RECURRING CUSTOMER base because the product is modular - people are always looking to expand their systems - 47% of purchases are from recurring customers - Essentially this is a furniture business - you can attend conventions and events with the product, get it into Wayfair, diversify on Amazon, create new products etc. If you have synergies in that space with your existing products, you could electrify this business. - I did not do much email marketing, which is a huge missed opportunity as my email list has over 50,000 subscribers, in addition to 10,000+ recurring Shopify customers. There is untapped gold in this email list if you know how to do good email marketing. - I also didn't do much social media, giveaways, influencer marketing etc. This also represents a huge untapped opportunity for you. The few times I did influencer reviews, it did result in thousands of dollars in sales. - I recommend reducing and refining the number of SKUs - this can be done by using a different 3PL or warehouse service - the only reason we have 70+ SKUs is because we ship ground rate for packages individually. This means an order could have 6 boxes that each ship individually - if you have a more mature 3PL you can combine these and reduce shipping costs for your customers. - This sale includes not just storemyboardgames.com, but also storemyboardgames.co.uk, storemyboardgames.ca, storemyboardgames.com.au - we have customers in the US, UK, Australia, EU and Canada - so you can exploit marketing opportunities in each of those reasons as well. I'd recommend only shipping to Austrlia twice a year as shipping costs there are high and volume is lower than the others. US sales represent about 75% of total sales, followed by EU/UK at about 15%, Canada and Australia at 5% each. - A website refresh would also do wonders (I've been using the Debut theme for 5 years....) along with an interative color picker like other furniture websits - Definitely need a refresh on Facebook/Instagram advertising - I've been using the same ads for 4 years straight - a lot of potential if you know how to use it.

    Skills to have

    • Email marketing: understand sales funnels (I didn't do this much so if you do any email marketing you'll be tapping into new potential)
    • Social media marketing: liase with influencers and do giveaways, sponsorships etc.
    • Social media ads: The majority of traffic comes from Pinterest and Facebook ads - you should be willing to explore other mediums too like TikTok etc. that I never took advantage of.
    • Understand a little bit of manufacturing, freight, and 3PLs etc. We've been using the same factory and freight forwarder for 5 years and they're very dependable. We use Shipbob for our warehousing and they are pretty quick and reasonably priced.
    • Having knowledge of the furniture industry would be a HUGE asset, and knowing a little bit about board games and the hobby would be good too (although this can be learned quickly and I can help you on that side of stuff)

    Share

    DB
    DAN B.Current store owner
    I run Cloud Puncher Games - a board game accessory and furniture company. I launched BoxThrone on Kickstarter in 2017 and raised over $1 million (including late pledges): [REDACTED] I am originally from Calgary, Alberta, Canada. Before running BoxThrone fulltime I was a communications specialist at Berkshire Hathaway Energy. You can learn more about me on the official Shopify blog: [REDACTED]

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