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All prices in USD
  • Avg. revenue /month
    $342
  • Avg. sessions /month1,193
  • Avg. profit /month
    $300

Business Story

Why this business was started

I have always loved fashion and wanted to use this as a way of networking and learning about this industry and e-commerce in general. Sunglasses are a passion of mine, and as a first-time store owner, I didn't want to choose any product that was easily breakable, edible, too big, or had various sizing requirements. Sunglasses fit the bill perfectly, and I have rarely gotten complaints or requests for refund/return.

The reason of selling this business

I switched jobs and my new job requires monthly international and domestic travel of 2 weeks per month. The hours were too long for me to devote the time needed to run this store adequately.

What's involved in running this business

Fulfilling orders, keeping in contact with suppliers, some research on adding new products, networking with influencers and getting the word out, and most importantly, running advertising campaigns.

This business was founded: about 3 years ago
Time to run this business: approximately 1 hour per week

Traffic and Performance

  • Avg. revenue /month
    $342
    Verified
  • Avg. sessions /month1,193Verified
  • Avg. profit /month
    $300
  • Profit Margin50%
  • Avg. sales /month10
Other details about profit: Currently running zero paid ads due to lack of time. All sales are purely organic. Included Google Analytics in screenshots to show past Google Ads spending, which was minimal and not done in a systematic or professional way. Hence, it would be optimal for the new owner to approach paid advertising in an experienced and professional manner. Monthly advertising fees listed below are an average number, reality is I only attempted paid advertising over a brief period of time in 2018.
Total revenue
  • $13,011
    • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 45,364Visits
    • Traffic data comes directly from Shopify and cannot be edited by the seller

    Expenses

    • Shopify plan
      $30
      /month
    • Employees
      $1
      /month
    • Domain
      $20
      /year
    • Oberlo
      $30
      /month
    • Google Ads
      $200
      /month
    • Google business email account
      $15
      /month

    Sale Includes

    • Physical inventory

      Not Included

    • Logo and branding assets

      I have all high quality, original photos and other picture files that can be transferred via Dropbox or any other means immediately.

    • Personal support after sale

      Anticipate 1 month. Negotiable if need to be longer. I will pass on all my contacts - ad agencies, experts in SEO, paid marketing, organic marketing, photographers, suppliers, influencers, and even my small inventory of products to send to influencers in exchange for beautiful photography and social media posting. Will also pass on all original image files if needed. This includes logo, banners, unique photography, social media account info. Will also pass on the original email domain: @youthlylabs.com. Anything else that's needed and not mentioned here is always open for discussion.

    • Domain

    • Product photos

      I own all original photos that were taken just for me, and are unique to me.

    • Social media

      Total followers1,000subscribers

    • Suppliers

      Not Included

    • Mailing List

      Not Included

    Seller‘s Advice

    How to grow this business

    Invest in paid advertising, grow social media presence, and start using professional product packaging.

    Skills to have

    Willingness to invest time and budget. Love of fashion and networking with influencers and influential folks in this space, including other up-and-coming service providers.

    RZ
    Rachel Z.Current store owner
    Sunglasses shop with over 700 products, affordable models & photographers, very responsible and efficient suppliers, and a website designed and laid out by professionals. Products have been featured on Refinery29. Also have Pinterest, Instagram, Facebook, Google advertising agency experts as contacts if needed. Site and individual products listed on Google & Bing with strong SEO. With organic free SEO, the profit margins are 40-60% per sale. Currently selling store due to owner's lack of time for advertising.

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