All prices in USD
  • Avg. revenue /month
    $1,351
  • Avg. sessions /month1,532
  • Avg. profit /month
    $389
  • Inventory value
    $9,000

Business Story

Why this business was started

I started Zaffre in 2016, as I was looking to build a business from home that used the skills I developed in my professional life. I have a love of jewellery (who doesn't?), the product is small, and doesn't have an expiry date - so storage, management and shipping is cheap and easy.

The reason of selling this business

We had a death in the family that took away much of my time and focus for many months, and then more recently my husband started a consulting business that I am now committed to.

What's involved in running this business

The new owner can choose their own approach, obviously, but I do the following: Select and order from suppliers, build products on the site, manage stock, respond to customers, fulfil orders, advertise, social media engagement, email marketing.

This business was founded: almost 7 years ago
Time to run this business: approximately 10 hours per week

Description

General description

Zaffre is a retail jewellery business based in Australia. The pieces are selected twice a year from a handful of trusted suppliers at wholesale AUD prices, then marketed via all the usual channels - Google, Facebook, email etc. The product is then shipped in branded Zaffre packaging.

Why should someone buy this store?

Ideal work from home in a business that's hard not to love. You put in as much time and effort as you want to get out of it. Lots of options to build, diversify, take the lines in new directions.

How can the future owner improve the business?

More proactive social and email engagement would go a long way to boosting this business. The product is pretty, and people like to "like" it. I would feed more time into establishing desirable, easy to choose gift items ahead of Christmas. Specialty focus like wedding jewellery could work too.

What work have you put into the store?

I developed the brand, sourced the product, had all the packaging developed, and did the marketing, administration and fulfilment myself. Over the years I have customised the Shopify store to what it is today.

Traffic and Performance

  • Avg. revenue /month
    $1,351
    Verified
  • Avg. sessions /month1,532Verified
  • Avg. profit /month
    $389
  • Inventory value
    $9,000
  • Profit Margin30%
  • Avg. sales /month45
Other details about profit: The above figures are from the first 3 years of trade. Over the last 2 years there has been zero active marketing on this site. Our most recent income and profit data reflects this entirely - zero promotion, low returns.
Last 5 years revenue
  • $87,844
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Last 5 years traffic
  • 99,629Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller

    Expenses

    • Shopify plan
      $29
      /month
    • Inventory warehouse
      $0
      /month
    • Domain
      $15
      /year

    Sale Includes

    • Physical inventory

    • Logo and branding assets

      All logos, branded packaging - jewellery boxes, velvet pouches and tissue paper, all photography, ads, images used in social etc. Transferred via cloud or drive, as preferred.
    • Personal support after sale

      One month of phone based support to help iron out processes, cover any custom website/Shopify management issues and hand over of supplier relationships.
    • Domain

    • Product photos

      All product and packaging images transferred via cloud or drive, as preferred.
    • Social media

      Total followers8,494subscribers
    • Suppliers

    • Mailing List

      1,206subscribers

    Share

    DR
    D R.Current store owner
    My name is Danielle Ramaiya, I've been working in online retail, marketing and advertising for many years.

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