All prices in USD
  • Avg. revenue /month
    $9,641
  • Avg. sessions /month7,144
  • Avg. profit /month
    $2,258
  • Inventory value
    $2,000

Business Story

Why this business was started

I started this business to generate additional income for myself. It has since evolved to serve several other industries and has a ton of opportunity to grow even further. I chose this specific product set because it has a lot of opportunity to target a diverse group of buyers with different marketing angles on paid social.

The reason of selling this business

I run two other businesses and do not have the time to allow this business to reach its full potential. There is a clear plan for growing this business if you are willing to put the time/resources in.

What's involved in running this business

I only put 2 hours a week into this business right now. We have a 3PL that takes care of fulfillment. Most orders are organic or from affiliates/partners, minimal management of the FB and Google ad account, I order from suppliers once every couple months.

This business was founded: almost 4 years ago
Time to run this business: approximately 2 hours per week

Traffic and Performance

  • Avg. revenue /month
    $9,641
    Verified
  • Avg. sessions /month7,144Verified
  • Avg. profit /month
    $2,258
  • Inventory value
    $2,000
  • Profit Margin25%
  • Avg. sales /month600
Other details about profit: All through Shopify. No other sales channels
Total revenue
  • $433,831
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 321,499Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller

    Expenses

    • Shopify plan
      $29
      /month
    • Inventory warehouse
      $500
      /month
    • Domain
      $10
      /year
    • Klaviyo, Zipify OCU are main subs
      $250
      /month

    Sale Includes

    • Physical inventory

    • Logo and branding assets

      Will transfer all assets through Google Drive/Dropbox - whichever is preferred by buyer
    • Personal support after sale

      I will provide email support and weekly 1 hour meetings for 30 days after the initial sale. These meetings will be conducted over Zoom. Support will include the following: - Facebook Ads Strategy - Google Ads Strategy - Email Strategy - Influencer/Affiliate Strategy - Introductions to manufacturing partners - Walkthrough of 3PL software and process
    • Domain

    • Product photos

      Will transfer all assets through Google Drive/Dropbox - whichever is preferred by buyer
    • Social media

      Total followers2,700subscribers
    • Suppliers

    • Mailing List

      14,000subscribers

    Seller‘s Advice

    How to grow this business

    1) Continue to build the affiliate program. We've done a ton of work in this space the past several years, and it is in the perfect place to continue to grow. The infrustructure is already set up. It's a simple matter of putting the time in to find additional partners. 2) Continue to build strong partnerships. We've build some great relationships over the years with record labels, events, and artists. The brand is in a good place to continue to build on this. 3) Scale to different angles and industries. This brand started as a passion project that served my love for dance music. We more recently started exploring other niches and angles with success. That key to achieve scale for this brand is going to be leveling up creative on different marketing angles.

    Skills to have

    • Basic knowledge of digital marketing. Enough to outsource the skill/hire an agency. I can provide a reocmmendation
    • Willingness to hire and build systems - content creators, brand manager, partnership manager, etc.
    • Willingness to take risks and test aggressively

    Share

    WL
    Winston L.Current store owner
    Ecommerce entreprenuer and consultant. Grown this brand along with another 8 and 9 figure brand. Selling this one to focus on others.

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